Welcome to Momentum North America, formerly Spartan Precision Machinery
The Momentum Machine Tool Company was established in 2014 to tackle three critical shortcomings experienced by CNC vertical turning lathe (VTL) customers:
1) Lack of heavy duty products. Most of today's VTLs are lightly built. Put simply, "they don't make them like they used to," and customers, particularly users of older brands such as Bullards, are commonly disappointed by what they find now in the marketplace. Moreover, the few models that are adequately constructed tend to be very overpriced.
2) Absence of customization. Typical of an underserved market, most VTL suppliers have little stomach for tailoring machines to customer needs. They quote high prices or lead times for options, or just decline to offer them altogether. That does a disservice, because customers' VTL applications, and thus their optimal configurations, vary greatly.
3) Poor support. Many VTL’s are sold by their overseas builder first to an unrelated importer, then to a small distributor, and then to a customer. Passage through so many hands diminishes support accountability, knowledge, and responsiveness. As one example, customers can wait for weeks for the mere identification, let alone the receipt, of required repair parts. In the meantime, their machines are not cutting chips or making money.
The founders had good and longstanding customers who had routinely expressed these disappointments about the CNC VTL marketplace. Jack Butts had started AmTTech in 1993 and grown this Texas-based distributor of diverse machine tools to be a leading sales and service provider in the state. And brothers Bill and Tim O’Connell are the second-generation owners of Buffalo-based O’Connell Machinery, since 1951 a national rebuilder of Bullard and other manual VTLs. Both companies earned outstanding reputations and loyal followings. That said, neither could recommend a new CNC VTL that met the satisfaction of their customers. The largest machine tool builders had underinvested in the VTL market segment, smaller builders had become predominate, and the three shortcomings above had become the norm. Jack, Bill, and Tim resolved to do better for their customers.
THE EUREKA MOMENT
The partners spent many years evaluating machines, which led them to eventually identify, test, and confirm a model-series built to the heavy duty standards that they had sought. This product was manufactured by Eureka, in Taichung, Taiwan, the area which makes about half of the world’s VTLs. AmTTech’s test customers quickly confirmed approval of the machines. One purchased two units in 2012 and today owns eight. Those have since run 24/7, under very demanding conditions, with less than 2% downtime.
Via that search and evaluation, the founders had confirmed the ideal product. However, their initial business model - a simple importation agreement - replicated and preserved some flaws of the VTL market as described above. The companies coordinated loosely. The factory was far removed from the U.S. users and their needs, engendering a focus on efficiencies within its four walls instead of customer empathy. Also, the U.S. partners, arms-length importers not forever married to the factory, found it hard to fully commit to long-term value creation. The founders had a great product, but not yet the customization and support capability they sought.
MOMENTUM IS BORN
The solution arrived in early 2014, when Jack, Bill, and Tim purchased Eureka and renamed it the Momentum Machine Tool Company. They formed a U.S. sister company, initially called Spartan Precision Machinery but today simplified to Momentum North America, to help our distributers here provide sales and service. This vertically-integrated structure with common ownership minimizes any organizational barriers between our own factory floor and our customers’ shop floors.
As a result, all Momentum’s VTLs and other products come wrapped in these unique, value-enhancing characteristics:
1) Heavy Duty: The MVL has the power and rigidity to out-produce other VTLs, and the toughness proven to outlast them. Click here to watch a video that illustrates the stark differences between the MVL and more lightly built machines.
2) Presented customized: We take a consultative, yes-is-the-answer approach, and make or customize in the factory we own. Click here for some examples.
3) Well-supported: We are a single integrated support organization, from our U.S. head office to our factory, and backed by the most significant dealer service in the industry. Click here to see our dealer network.
When you next consider a VTL purchase, we welcome the opportunity to learn about your requirements and tailor the ideal solution. And we trust that the more you know about the differences, the more you will agree: our MVL sets the bar for VTL specifications, just as we do for its support.